2-week survey to pinpoint prime moments when caregivers are the most receptive to food allergy and epinephrine injector information in order to identify optimal advertising channels, timing and messaging. Survey questions include Open Text, Grid (Likert scale/frequency), Single Select with Open-End, Multi-select. In collaboration with Marketing, Data Analyst, Survey Fielding.

Qualitative | Exploratory | Marketing Strategy | Pharmaceutical

12-week solo project from UX Research to UX/UI Design to redesign a website aimed at making mental healthcare resources more accessible. Methods include secondary research, content audit, user interview and usability test.

Qualitative | Exploratory & Evaluative | Website Design | Mental Healthcare

2-month research to explore effective strategies for connecting skilled-based volunteers (SBVs) with NPOs in Taiwan. Methods include secondary research, best practices research analyzing global matchingmaking platforms, and 21 in-depth interviews. These interviews involved NPO leaders, social innovation experts, SBVs and representatives from platforms like Taproot & Catchafire.

Mixed-methods | Exploratory | Strategy | Social Innovation

2-month project I led to develop next-generation laptop design, leveraging user insights, brand relevance, and cohesive aesthetics. The goal was to understand values and behaviors of Gen Y&Z consumers, thus to inform and inspire design process. Methods include trend analysis, cross-functional workshops, persona creation, visual opportunty and design tone.

Qualitative | Design Strategy | Trend Analysis | Product Identify Development | Consumer Tech

5-week research for a pet pharmeuceutical company, aimed at refining digital communication with pet owners. The goal of research was to explore search behaviors, terms used, and frequently visited websites. Methods include unmoderated screen recordings, and quantitative survey. In collaboration with Marketing, Data Analyst, and Survey Fielding.

Mixed-methods | Evaluative | Marketing Strategy | Pharmaceutical

12-week solo project from UX Research to UX/UI Design to build an app aiding animal shelter staffs to enhance task efficiency and connect adopters/volunteers. Methods include user interview, usability test. To gain comprehensive understanding of users’ workflows and challenges, this study involve conversations with both shelter staffs and pet adopters/volunteers.

Qualitative | Exploratory & Evaluative | App Design

Competitive and trend research aimed at devleoping future high-end laptop designs. Methods include competivie research (price, segments, design languages), design strategy, and design themes development.

Competitive Research | Trend Analysis | Design Strategy | Consumer Tech

2-week survey involving 282 veterinarians to gauge market and patient share of pet injectable medications in order to assess competitor performance in a new therapeutic space. The goal was to understand prescribing behaviors common product combinations. In collaboration with Marketing, Data Analyst, Survey Fielding.

Mixed-methods | Exploratory | Competitor Research | Product Development | Pharmaceutical

1 week project aimed at devleoping future gaming laptop designs leveraging identified esports trends. Methods include ecosystem mapping, social/economic/technology trends analysis, and design development.

Qualitative | Trend Analysis | Design Strategy | Consumer Tech

2-week survey with >100 veterinarians across various practice sizes and locations to determine competitive price point for a new product. The goal was to understand average pricing charged for pet anxiety medications and gauge pet owners’ reactions to these prices. Survey questions include Open Numeric List, Open-Ended, Numeric Matrix, Grid (scoring frequency), Single-Select with Open-End.

Qualitative | Evaluative | Pricing Strategy | Pharmaceutical

1 year research made to build and refine website to empower parents with children of unique developmental path. From exploring problem space, generating concepts to evaluating design. Methods include secondary research, STP, survey, in-depth interview, persona, journey map, A/B Testing, usability testings. In collaboration with Design, Content Wrting, Developer, Marketing.

Mixed Methods | Website Design | Health Equity

A serie of explorative and evaluative research projects lasting 1 week to 4 weeks, made to to build and refine a digital mental healthcare system that includes a patient app, a HCP dashboard, and a wearable device. Methods include survey, in-depth interview, diary study. In collaboration with Marketing, Data Analyst, Survey Fielding.

Mixed Methods | App Design | Dashboard Design | Mental Healthcare

6-month research made to design and refine voice assistant tech and IoT devices usage more accessible for visually impared individuals. From exploring problem space, defining user groups to iterating process. Methods include secondary research, STP, Value Proposition Map, ethnography study, interviews, survey, A/B testing, persona, journey map, and usability testings. In collaboration with Data Analyst, Technician.

Mixed Methods | Service Design | Tech Accessibility